Digital Marketing Executive (E-commerce)

Job Type:
Job Sector:
Marketing, PR
Salary Description:
TalentSpa Recuitment
Job Ref:

Digital Marketing Executive (E-commerce)

Location: London

Salary: Competitive

Marlin is a leading serviced apartment provider with a portfolio of 900 units in and around the city of London. We have recently opened a brand new hotel in central London. With more developments in the pipeline, this is definitively an exciting time to join the company.

We pride ourselves on being leaders in our industry, and we are currently seeking a Digital Marketing Executive to help develop even further our online presence.

Reporting directly to Digital Marketing Manager, we are looking for an enthusiastic and self-motivated individual, with excellent communication and multiple unit skills. The ideal candidate must be able to multi-task efficiently, take a creative approach to tasks, and have high attention to detail as well as being able to work on autonomy.

Duties and Responsibilities of the Digital Marketing Executive:

* Email Marketing: Plan, manage and execute the delivery of Marlin's email campaigns, including data segmentation, tracking and reporting. You will create your own plan, and through smart targeting and compelling content, you will drive online sales to achieve your revenue target.
* EO: Creation of SEO friendly content for the website with the ultimate goal of improving organic traffic and conversions. Through constant in-page analysis, you will continue to refine your ideas to achieve success.
* Adwords / Paid Social: You will manage the external agency and will work very closely with them to create a successful strategy to achieve the overall goals. You will have a budget and will be given the freedom to explore new ideas and experiment.
* Data Analysis: Data is at the forefront of everything we do. We're looking for someone with an analytical mind who can identify trends, booking patterns and recommend what actions to take based on production data.
* Google Analytics: Knowledge of software to measure the progress of onsite content, user behaviour and understand successes and failures to report on the effectiveness of digital campaigns.
* Project management: You are open to new challenges and like to take responsibility for new projects and campaigns.
* Web CMS management: Responsible for the update and maintenance of all the website content. Making recommendations on improvements and how to keep the website in line with the latest technologies.
* Market research: Research competitors and other e-commerce sites to be up to date with latest innovations and digital marketing best practices.
* Content: Owning the online Global presence of Marlin across the different channels. Copywriting skills for a variety of formats, such as blog, email newsletters, website or brochures.
* Graphic Design: Experience in using Adobe Photoshop or InDesign is essential. You will be responsible for the creation of the designs for email marketing, flyers, brochures or Paid Social Media campaigns.

Requirements of the Digital Marketing Executive:

* Educated to Degree Level.
* 1 year minimum experience in a similar role. Experience within the tourism industry a bonus.
* Copywriting and Graphic design experience.
* Previous experience with SEO, PPC preferred, but training could be provided for the right candidate.
* Highly analytical in your approach - you must be confident to use data to drive insight and decision making
* IT and systems savvy
* Commercial awareness
* Fluency in written and spoken English
* Effective

Contact Details:
TalentSpa Recuitment
Tel: 0844 8700 926
Contact: .

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