Direct Marketing CRM Manager

Job Type:
Job Sector:
Marketing, PR
Salary Description:
From £40,000 to £45,000 per annum
Job Ref:

CRM DIRECT MARKETING INTERIM MANAGER - SENIOR Reporting to: Head of Marketing Department: Marketing CRM DIRECT MARKETING MANAGER - Role A market leading, award winning Over 50’s specialist travel insurance business, under new ownership and management structure, is keen to develop and accelerate growth through Direct Marketing activities. As a new position there is enormous potential for the right individual to develop not just this area of the business but to also grow a support team. You will be an experienced Direct Marketing manager who is highly motivated to quickly grow revenue streams and aid customer retention. CRM DIRECT MARKETING MANAGER - Responsibilities • Lead the direct marketing, CRM and reward programme • Deliver personalised one to one communications • Develop first class communications that drive acquisition and encourage engagement • Oversee the direct marketing/CRM budget • Planning of the CRM strategy • Providing guidance of the use of the prospect and customer database • Managing the relationship between the business and external suppliers/agencies • Potential to manage a small team CRM DIRECT MARKETING MANAGER - Person Specification • Solid direct marketing and CRM experience from strategy through to delivery covering both on and offline channels • Understanding of the importance of data and to apply accepted GDPR rules to ensure compliance • Analytical techniques – analysis and exploiting customer information for campaign level successes • Commercial acumen – target driven with focus on financial performance • Project management and prioritisation • A strong communicator who is passionate about CRM and able to engage with multiple stakeholders • Experience in managing agencies If you feel you have the experience and drive to be our clients new CRM DIRECT MARKETING MANAGER APPLY NOW!!

Contact Details:
Tel: not in use
Contact: Kris Clare

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