CRM Executive

Job Type:
Job Sector:
North East
Salary Description:
£25000 - £35000/annum
Job Ref:

Location: Travel will be required across all sites (Wilton, Sedgefield, Darlington & Newton Aycliffe)

12 month fixed term contract ( Maternity cover)

Role Purpose:
To support in providing and maintaining a fit for purpose Customer relationship management (CRM) system, this system will provide insight into current and future customer trends thus helping drive future business and business strategy.

Key Responsibilities:

 To gather and analyse relevant data to influence marketing decisions and drive growth.
 To maintain a fit for purpose CRM system by liaising with functional teams to develop an understanding of their individual and business needs, determining where development is required
 To provide support to a team of CRM ‘superusers’, guiding them with more advanced functions
 To act as an advocate for the CRM system across the business to aid awareness of the system and drive its increased usage
 Where appropriate, to provide training and ongoing support on CRM database to members of the Commercial function and widerteams, providing a platform that underpins activity in Business Development, Bid Proposals, Performance Impact and Marketing alike
 To ensure integrity of data pertaining to clients, suppliers and contacts to provide reliable and up to date lists for Marketing campaigns, proactive Business Development and Performance Impact measurement
 To handle data in a manner that complies with relevant legislation
 To manage the administration of the CRM database, including segmentation of data, duplicate records and pipeline data, liaising with other functions to ensure accuracy
 To analyse data sources, turning this information into meaningful and insightful observations and recommendations for a range of stakeholders
 To use analytics and interpret user data to drive, inform and shape successful marketing campaigns and content
 To support the Strategic Marketing, Performance Impact, Bid Proposals and Sales teams in reporting and analysing their CRM data where appropriate
 To aid in the development of the CRM, dashboards and reports as required
 To assist in developing relevant stakeholder maps and insights into influencing and buyer decision making
 To track and interpret key performance indicators from the commercial team to aid business decision making

Contact Details:
Tel: not in use
Contact: Kris Clare

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