Pay Per Click (PPC) Marketing Manager

Job Type:
Job Sector:
Marketing, PR
South East
Salary Description:
TalentSpa Recuitment
Job Ref:

Pay Per Click (PPC) Marketing Manager

Location: Tonbridge

Salary: �35k - �42k

About Us:

Master of Malt is a multi-award-winning online spirits retailer, recently named Global Online Retailer of the Year for the sixth time in seven years at Whisky Magazine's Icons of Whisky 2018. Re-booted in 2009, we're known not only for our vast range of single malt Scotch whiskies, fine spirits and more, but also for our market-leading focus on innovation and customer experience.

The culture here is one of hard work but also great fun. We like to think of our business as a creative, driven, fast-paced, informal place to work. We have a certain way of communicating, which is very definitely a conscious part of our brand. We're not afraid to take some risks, and we're not afraid to indulge our silly side.

Purpose of the Pay Per Click (PPC) Marketing Manager:

To design and lead implementation of a comprehensive pay per click strategy across Google and Bing and other paid search and display platforms

This is a hugely exciting chance to be part of a growing drinks business which defies convention and was recently named in the Sunday Times Fast Track 100.

Responsibilities of the Pay Per Click (PPC) Marketing Manager:

* Independently design, implement and manage campaigns across Google and Bing
* Create Experiments within AdWords and Bing to test for most optimal strategy
* Utilise attribution modelling to ascertain the true value of channel marketing efforts, particularly with regard to Google AdWords and Bing Ads
* Work closely with other members of the PPC team to ensure campaigns are well optimised and in line with the wider company strategy
* Continuously evaluate performance and develop campaigns to achieve optimum ROI
* Support the debrief process following campaigns, collating feedback for presentation to management
* Create well thought out bidding strategies resulting in accurate budget recommendations
* Proactively seek out new paid search opportunities to present a case for

Requirements of the Pay Per Click (PPC) Marketing Manager:

* At least 5-10 years working in a PPC managerial capacity
* Expert knowledge of Google AdWords Experiments
* Strong understanding of attribution modelling
* Experience of directly managing accounts with �1m+ in annual spend
* Experience of training and mentoring passionate and talented junior members
* Strong written and verbal communication skills, including the ability to write well-worded, grammatically correct emails
* Excellent working knowledge of Google Suite of apps, and ideally also of Microsoft Suite of apps
* Good organisation and efficient record-keeping skills

About you

* Analytical in nature with a natural curiosity on how things work
* Strong problem solver and uses own initiative
* Excellent attention to detail
* Enthusiastic team player
* Strong work ethic
* Flexible, adaptable approach
* Interest in spirits

Why work for us?

* Other than the standard benefits you expect to see from a business (think pension, cycle-2-work scheme, free eye care vouchers, childcare vouchers) we also offer...
* Flexible working We're focussed on productivity, not the clock. We'll work with you to make sure you're happy with how and when you work.
* Free food A hungry worker is not a happy worker. We stock our kitchens with what you need to get you through the day.
* Free fancy coffee George Clooney endorsed, no less...
* A relaxed working environment

Contact Details:
TalentSpa Recuitment
Tel: 0844 8700 926
Contact: .

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