Content Executive

Job Type:
Job Sector:
Marketing, PR
£28,000 to £32,000 per annum
Salary Description:
�28k - 32k per year
TalentSpa Recuitment
Job Ref:

Content Executive

Location: London

Salary: �28 - 32k

Are you a natural wordsmith with a passion for all things spirits? We are looking for a Content Executive to work alongside our team of marketing extraordinaires! You will be responsible for delivering engaging, forward-thinking, cross-channel content for Maverick Drinks and its portfolio of craft spirits.

About us

Maverick Drinks is leading the craft spirits movement in the UK and we represent a large number of exceptional craft and boutique spirits produced both in the UK and abroad. Our mission is to drive change in the spirits industry by reducing our customers' reliance on mainstream brands by introducing them to higher quality products that their customers will love.

Our growth is outpacing the industry and we continue to challenge the traditional ways of working to make them better. We're doing things our way and we're trying to add value to every aspect of the drinks business.

Essentials of the Content Executive:

* Develop memorable content strategies for Maverick Drinks brands, its partners and initiatives
* Produce cross-channel content for all brands in the Maverick Drinks portfolio that adhere to the tone of voice, ethos and brand guidelines for each brand
* Take ownership of copy briefs and produce creative copy (both factual and persuasive) to a high standard across all communications including: Sales tools including product sell sheets, tasting notes and pitch documents, eCommerce content and retail new line forms - producing engaging content for all skus within the portfolio, optimised for SEO, Website/blog/email marketing copy, Maverick Drinks portfolio, Awards entry submissions, case study submissions and awards announcements, Marketing materials including brochures, flyers, adverts and event literature
* Ownership of the development and briefing of visual content including graphic design, photography and videography
* Ensure brand content is kept up to date on all partner sites
* Proofread copy for both internal and external stakeholders
* Support the PR team with trade and consumer copy
* Manage the content creation calendar and tone of voice for Maverick social channels and ensure this is implemented
* Attend events and work closely with our ambassadors to learn about our craft spirits portfolio and identify trends within the category

Requirements of the Content Executive role:


* Experience of content writing in drinks
* Digitally savvy - knowledge of social media skills for business and other digital media channels
* Good knowledge of the UK drinks industry and its structure, including solid understanding of the on and off trade
* Able to successfully write for both B2B and B2C
* Native English speaker with grade B or above in English 'A' level or equivalent international qualification
* Ability to work fast and accurately to turn a brief into memorable, engaging content
* Excellent interpersonal and communication skills
* Excellent time management and organisational skills


* WSET Level 2 Award in Spirits
* Experience of using a content management system
* Familiarity with Photoshop, InDesign, WordPress and Squarespace
* Basic understanding of HTML
* Familiar with the Google Suite of apps

About you

* Personal interest in and passion for craft spirits
* Creative writer and natural wordsmith
* Innovative and original in your approach to content and marketing
* Excellent attenti

Contact Details:
TalentSpa Recuitment
Tel: 0844 8700 926
Contact: .

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