CRM Executive / Marketing Executive

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VIQU Limited
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CRM Executive / Marketing Executive - LONDON

My Client are a collection of boutique travel company who are a thriving company who like to do things differently, they are dedicated to delivering memorable and personalized experiences for our guests.

They are looking for a motivated and Dynamic CRM Executive / Marketing Executive to join their London based HQ.

As the CRM Executive / Marketing Executive you will play a key role working with the Marketing and Sales teams to ensure optimum efficiency and seamless communications.


* Using Microsoft Dynamics, you will be collating, sorting, profiling and segmenting historical data
* Through your reports and analysis of our data, you will educate the wider business (Sales, Operations, Marketing and Finance) on your findings
* Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty
* Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle
* Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities
* Working closely with all departments to ensure the CRM works effectively for all aspects of the company
* Overseeing direct communications with customers through the CRM
* Ensuring the database is segmented effectively for targeted marketing activities
* Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products

Key skills & Experience

* 1-3 years' experience
* Experience with Microsoft Dynamics is preferable
* Extensive experience of direct and digital marketing ideally in a similar industry
* Strong background in customer acquisition, re-engagement and retention strategies
* A confident and articulate communicator capable of inspiring strong collaboration in an organisation
* Understands the importance of data and digital as driving forces, but also understands how to marry the two with creativity and insight

CRM Executive / Marketing Executive - LONDON

Contact Details:
VIQU Limited
Tel: 07500966762
Contact: James Mitchell

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