Digital Communications - Royal Holloway

Job Type:
Contract
Job Sector:
Public Sector
Region:
South East
Location:
Unspecified
Salary Description:
£19/hour Paid weekly
Posted:
11/05/2019
Recruiter:
ATTB
Job Ref:

Digital Communications - Royal Holloway

Pay: £19ph umbrella

Hours: 35 hour week

Duration: 6 month

Sector: Public

Scope: Inside IR-35

Purpose of the role:

* The Marketing team is responsible for motivating and engaging target external audiences by identifying, bringing to life and effectively expressing Royal Holloway’s stories through a variety of channels in the most inspiring, impactful and relevant way.

* The Digital Communications Officer (Social Media), along with the other Digital Communications Officer (Social Media), is jointly responsible for planning, managing and sourcing all major social media channel content; ensuring it is engaging, impactful and targeted at our key audiences.

Key Tasks:

- Jointly manage, develop and update Royal Holloway’s major social media accounts using a content plan (to include news and events, recruitment messages and wider engagement campaigns associated with the university’s narrative) developed in coordination with key colleagues across Marketing and Communications and beyond.

- Develop and implement the policy of responding to social media queries and complaints, solving, rerouting or escalating as appropriate. Taking into consideration the 24-hour nature of such media, this will include reasonable out of hours monitoring by agreement with the Head of Digital.

Deliver support in relation to best practice, in a range of formats, to ensure a consistent message and tone on all platforms across the organisation.

- Directly create, or commission, engaging, multimedia content for use on social media, that is both aligned to the brand and reflective of audience trends, including video, photography, infographics, case studies and user-generated content.

- Identify and develop relationships with social media influencers across the university and beyond to help spread and amplify core messaging.

- Proactively explore upcoming trends, platforms and developments within the field of digital communications generally, and particularly social media, in order to spot opportunities and share insight with colleagues.

- Using analytics tools, work with the Head of Digital and other colleagues to monitor and evaluate Royal Holloway’s presence on social media platforms, providing regular and ad hoc reports and recommendations to colleagues to inform strategic communications planning.

- Contribute to the planning and implementation of social media plans for overarching campaigns, including setting schedules and targets, identifying influencers, generating engaging content and amplifying supporter content.

Qualification:

* Educated to degree level

Experience:

- Experience of creating and maintaining social media channels, within a professional communications/marketing context.

- Experience of usinganalytics or insights to inform colleagues and future digital communications activity.

- Experience of creating and delivering social media plans for events and campaigns.

- Experience of creating and delivering best practice materials relating to digital communications such as presentations, screencasts and documentation.

- Experience of using content management systems.

- Experience of personally creating engaging, multimedia content for digital channels including: video, photography and infographics

Contact Details:
ATTB
Tel: not in use
Contact: Kris Clare
Email:

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