Data Analyst – Audience

Job Type:
Job Sector:
Media, Design
North East
£30,000 to £30,000 per annum
Salary Description:
Job Ref:

Data Analyst – Audience

Do you have a passion for building audiences around great content and working with journalists to improve what we do every day?
We have a team of hungry journalists who are experts in writing and producing great journalism.

We are looking for a data analyst who can help to guide them to make that content successful, point them in the direction of what is working, what is not, and where to find even more content to build their audiences.

Further to the launch of the Digital Acceleration pilot in our North East newsroom, we have created some great opportunities for people in the company to help us make it a success. We are looking for someone who wants to be the data analyst in this innovative pilot.

You could play a part in successfully growing the number of people who come to our digital platforms looking for information, inspiration and entertainment.

How: Working as part of the north-east team on some of our biggest brands, you will support the delivery of a new programme for digital change in our business. You will join the JPIMedia team in identifying key growth areas, feeding back on how content is being consumed and support and collaborate with our editorial teams.

There is opportunity to extend the contract on successful completion of the digital change programme.

Reporting to the Head of Audience, you will:

- Lead analytics on the North East titles to develop an in-depth understanding of user behaviour
- Identify content areas that can reach a new audience and drive increased traffic volumes
- Be the key point of contact for Editorial and Product teams wanting insight into performance
- Develop and operate reporting dashboards and custom reports
- Monitor site activity against traffic forecasts and manage communications around performance

Required Skills:

- Experience in an analytical role at a digital business, preferably content based
- Extensive knowledge of Google Analytics, with experience in Google Data Studio a plus
- Experience with making technical changes to a website either via tag management solutions or working with a development team
- Strong analytical and quantitative skills with a demonstrated ability to interpret and leverage data to drive decision-making.
- Interest in News and Digital publishing


- Inquisitive by nature and driven by the need to find answers to difficult questions
- A team player
- A champion for our business - learning, following and instilling best practice wherever you go
- A passion and commitment to serve our audiences and an understanding that great content drives our digital growth
- Enjoy working in and contributing to a constantly evolving environment and have a clear understanding that no two days, weeks, months or years will be the same. Change will be part of your job.
- Encourage innovation and constant improvement in efficiency and effectiveness

Location: Sunderland
Salary: Competitive
Contract: Six months temporary
Applications Deadline: 17th May 2019

Contact Details:
Tel: 01733 427 182
Contact: Maria Connelly

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