EU Demand Generation & Conversion Assistant

Job Type:
Permanent
Job Sector:
Marketing, PR
Region:
South East
Location:
Theale, Reading
Salary Description:
Competitive
Posted:
07/06/2019
Recruiter:
Additional Resources
Job Ref:
MFL/AR/051334

EU Demand Generation & Conversion Assistant - Theale, Reading

Competitive Salary

Days / Hours: Monday-Friday, 9am-5pm

Company Benefits: freeonsite parking, contributory pension, private healthcare, childcare and cycle to work schemes, access to company doctor, discounts on Our Client products, 20 days' holiday (plus bank holidays, 1 birthday day and 3 days for Christmas) and employee award schemes/clubs.

Company Overview:

Our Client is a world leader in the design, manufacture and distribution of musical instruments and is now looking for a motivated, ambitious and experienced Demand Generation & Conversion Assistant. This hands-on role will suit someone with good content marketing and digital marketing skills which is essential.

Role Purpose

To use best practice demand generation and conversion techniques to support the team leader to achieve set sales targets in Europe.

To leverage global activity to capture leads and work with channel partners to convert leads to achieve set sales targets.

You will also support European initiatives to engage target customers and nurture them towards a sale.

You will need to be skilled across digital marketing (social, CRM, web and PPC) as well as content generation to help grow our marketing database of engaged prospects while working closely with channel partners to help these prospects towards a sale.

You will be supporting engagement with end users with goals of generating demand, converting customers, growing followership, growing awareness, and strengthening the corporate brands.

Role Accountabilities

Maximise digital marketing opportunities

- Support the development of Our Client's social media strategy with respect to latest trends and corporate direction, identifying opportunities to grow social reach and generate demand
- Using digital marketing best practices and the latest technological tools, maintain social media accounts across platforms including but not limited to Facebook, Twitter, Instagram, and Snapchat
- Support the team leader to build out paid and organic social media campaigns across European regions
- Roll out email programmes for product launches and campaigns. Help develop and build marketing automation and behavioural marketing activity.
- Use PPC and rich media channels including social media paid advertising for Retargeting and Prospecting
- Write compelling copy for email, paid ads and for use by channel partners across relevant activity.
- Help identify website optimisation opportunities and support the team to action any initiatives required.
- Use initiative to propose and help develop relevant, targeted content
- Curate unique and engaging content for our Client's and partners' social communities
- Facilitate engagement with end users, influencers, and partners to maintain high brand sentiment, identify customer service issues, pursue partnership leads, and generate demand for our Client's products


Campaign Management

- Deliver campaigns in line with quarterly / annual marketing plans executing activity across relevant platforms / markets and languages as required.
- Be able to react to and deliver ad-hoc activity based on real-time opportunities / focus points
- Contribute to Our Client's growing Channel Marketing demand generation strategy by working with the Our Client Channel Marketing team to develop integrated dealer marketing campaigns, growing dealers' digital marketing capabilities to support

Contact Details:
Additional Resources
Tel: 0845 450 6635
Contact: Muriel
Email:

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