eCRM Manager

Job Type:
Job Sector:
East Midlands
£48,000 to £52,000 per annum
Salary Description:
�48k - 52k per year + Benefits
VIQU Limited
Job Ref:

VIQU are recruiting for an eCRM Manager on behalf of leading retailer. Working as the eCRM Manager at this VC backed company will see you increase customer retention rates and lifetime value, through planning and delivery of data driven, multi-channel marketing strategies while also responsible for managing the ECRM programme delivering a world class customer experience whilst maximising opportunities to increase sales across both their E-Commerce websites and in store.

Key Accountabilities:

* Development and implementation of customer email marketing strategy to drive revenue targets and frequency of shop
* Liaison with a cross functional team to ensure accurate delivery of all campaign and promotional messages
* Provide clear communication and instruction to internal contacts on the processes and procedures related to email activities ensuring accurate and timely implementation
* Create email campaigns to improve engagement and drive brand awareness
* Build relationships with other marketing, commercial and operational functions to ensure accuracy in the set up and monitoring of digital promotions and campaigns
* Ensure emails are targeted to ensure the campaigns are delivered to the correct target audience
* Act as the main point of contact for category, customer services and field-based teams ensuring that all are clearly briefed on digital marketing activity

Technical Skills required include:

* Good copywriting skills
* Good understanding of eCRM systems such as Exact Target
* Ability to read and implement learnings from Google Analytics and Omniture
* Flexible and responsive attitude
* Ability to be able to report and take learnings from email activity on an on-going basis
* Experience in working with consumer data

To discuss this exciting opportunity in more detail, please APPLY NOW for a no obligation chat with your VIQU Consultant. Additionally, you can contact Tristan Thompson , by exploring the VIQU IT Recruitment website.

If you know someone who would be ideal for this role, by way of showing our appreciation, VIQU is offering an introduction fee up to �1,000 once your referral has successfully started work with our client (terms apply).

To be the first to hear about other exciting opportunities, alongside technology and recruitment news, please also follow us at ' VIQU IT Recruitment' on LinkedIn, viqu_uk on Instagram, VIQU on Facebook, and Twitter: @VIQU_UK

Contact Details:
VIQU Limited
Tel: 0121 227 8205
Contact: Tristan Thompson

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