Area Sales Coordinator

Job Type:
Job Sector:
Food, Beverage
East Anglia
Liverpool and Chester
Salary Description:
Stonegate Pub Company
Job Ref:

Purpose of the Job

You will take ownership to maximise opportunities and increase footfall through utilising sales initiatives to achieve targets and budget sales for the area. Taking instruction from the Regional Sales Manager and in association with the National Sales Team, Sales Call Centre, liaising with the Operational team and Event Co-ordinators to ensure exceptional event execution to retain and grow the client database. This will include the following:

Have a pro-active approach to increasing booking enquires, conversion and bookings through private booking, exclusive hire and guest list bookings.
The generation, creation and application of bespoke events.
The utilisation of Key dates in order to maximise revenue and exceed prior year and budget sales.
To generate and create clear database capture for all market areas.
To generate a network of corporate clients to maximise corporate hire and Christmas bookings.

Key Responsibilities – Duties and Responsibilities

Responsible for a dedicated Geographical area (City/Town/Area) over multiple Branded formats
Responsible for the area Pre-booked sales retention and growth
Regular communications and reviews with your sites in your area
Review your businesses current and future coming sales (bookings) to drive conversion and confirmed bookings
Set clear ways of working with your sites to allow for large booking enquiries and black out days
Conduct audits on the CMS system to make sure all bookings are loaded and enquiries have been resolved
Work closely with the call centre to process large bookings in an agreed time scale.
Work with the sites to maintain corporate relationships.
Work with the National Sales Managers/Executive to drive Corporate and Affiliate business
Work on sales activities for Key occasions; by cold calling and developing call lists for the Call centre for war rooms.
Provide support to cover other Area Manager holiday’s.
Produce regular reports on area activity and revenue against business to communicate to The Regional Sales Manager.
Look at future site developments to co-ordinate sales activity for launch and co-ordinate launch activity
Attend review meetings with your Regional Sales Manager.

Skills, Experience and Qualifications

Numerical and analytical skills required
Influencing skills
Excellent communication and negotiation skills
Word/Excel and Microsoft competent
Solid experience within the hospitality industry
Higher Secondary education
Internet and Web confident

Person Specification: Essential

Influencing - Pro-active in communication skills – cold calling, e-mail and business networking
Customer Focused - Customer focused with high regard to guest satisfaction
Goal Getter – Self-motivated and proactive approach
Leadership: Leads by example. Demonstrates Company values in all aspects of work. Pro-active and a self-starter.
Customer: Has a strong focus on customer experience. Demonstrates integrity and establishes the highest standards when dealing with customers.
Planning & Organising: Must have the ability to manage their time effectively to achieve deadlines and meet the needs of the business. Highly organised with ability to plan execute in accordance with time schedule
Team player: Participates effectively within the team through fulfilling own role, outgoing, friendly, confident and articulate
Training: Can demonstrate examples of effective training both on a 1 to 1 and group basis.
Communication: Demonstrates strong influencing and communication skills, both verbal and written.
Business Awareness: Can demonstrate ways of driving effectiveness and efficiencies. Proven experience of identifying, documenting and delivering savings. - Understanding of corporate markets and requirements
The role will require occasional travel throughout the country, (company car not provided) therefore a willingness to travel including overnight stays is essential. Flexible approach in carrying out duties.

Person Specification: Desirable

Similar experience in a previous role
Sales or marketing qualification

Contact Details:
Stonegate Pub Company
Tel: 0845 126 2944
Contact: Pauline Chidgey

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