Hours:The role of Digital Marketing Lead will be for a Fixed Term Contract of 6 months and we’re happy for someone to work from our newly refurbished head office or hybrid with one day per week at head office to allow for collaboration. The hours of work are 35 per week, Monday to Friday with a salary of £50,940 per annum.Salary:£50,950 Per AnnumClosing Date:Sun, 28 Apr 2024IntroductionDo you have experience of developing and implementing insight-driven, measurable, and cost-effective digital marketing?Are you passionate about supporting an organisations customer strategy and ensuring the customer proposition is reflected through the delivery of digital content?If so, then Skipton Building Society is looking to hire you!Who Are We?Not just another building society. Not just another job.We're the fourth biggest building society in the UK and what makes us a bit different is that we're a mutual organisation. We don't have shareholders; we're owned by our members.Our colleagues say Skipton's a great place to work, and you could be one of them, bringing with you new ideas on how we can keep customers at the heart of what w
e do.Whatever your background, and whatever your goals, we'll help you take the next step towards a better future.The role of Digital Marketing Lead sits within our CMO (Chief Marketing Office). The team you will be joining is well established and working on key initiatives due to the focus Skipton Building Society is placing on putting Customers at the heart of everything we do. In this role you will work closely with the Senior Digital Marketing Leader and Marketing Strategy and Planning Lead.What’s In It For You?Skipton values work/life balance and we are proud to support hybrid and flexible working, where possible.The role of Digital Marketing Lead will be for a Fixed Term Contract of 6 months and we’re happy for someone to work from our newly refurbished head office or hybrid with one day per week at head office to allow for collaboration. The hours of work are 35 per week, Monday to Friday with a salary of £50,940 per annum.We have a range of other benefits available to you includingAnnual discretionary bonus scheme (subject to eligibility)25 days standard annual leave + bank holidays + rising 1 day per year of service to a maximum of 30 days.Holiday trading scheme allowing the ability to buy and sell additional annual leave days.Matching employer pension contribution (up to 10% per annum).A commitment to training and development.Private medical insurance for all our colleagues.Salary Sacrifice Scheme for Hybrid/Electric Car.Colleague Mortgage (conditions apply).3 paid volunteering days per annum.Diverse and inclusive colleague networks available for you to join including our Carers and Pride Alliance groups.We care about your health and wellbeing
– we provide a range of benefits that support this including cycle to work initiative and discounted gym membership.What Will You Be Doing?Leading the delivery of our digital content strategy in line with our overall commercial objectives including developing a detailed content plan along with a clear proposal for content distribution and usage, rooted in intelligence, data and being objective driven.Leading the development and delivery of our SEO strategy along with oversight of all digital channels and alignment of message (both paid and owned channels)Collaborating with key internal stakeholders such as Research, Products, Digital and Intermediaries, to drive the planning and development of content as part of all digital and marketing initiatives.As a ‘hands on’ role you will be writing clear insight driven briefs for digital content, social and creative including managing relationships with external agenciesLeading the delivery of brand and propositional content across all websites whilst ensuring optimal conversion rates to optimise performance of our websiteProactively looking to develop new styles of content including infographics, video and interactive toolsWorking with the customer insight team to assess activity and make recommendations for test and learn activity and drive this forward in collaboration with stakeholdersWorking closely with Skipton Building Societies Creative, UX and Research to ensure all content consistently delivers good customer experience whilst aligning to key commercial objectivesManaging any special project work that sits outside BAU activity in line with business objectives and needsRegularly chair the digital delivery meeting, managing priorities and stakeholder expectationsWhat Do We Need F
rom You?To be successful in this exciting opportunity we believe you will be able to demonstrate the followingSkillsDemonstrable delivery of content that increases targeted traffic through SEODemonstrable delivery of an AB testing programme, ideally in digital content and journeysProven ability to influence, engage and work in partnership with senior stakeholdersAbility to develop and maintain effective working relationships both within the team, and wider business and with external contacts (agencies / partners) in order to support the attainment of objectivesLeadership and development of team members through on-the-job training and/or coaching and also by sharing knowledge and expertiseKnowledgeUnderstanding of delivering a digital content strategy with a focus on SEOUnderstanding of digital data collection and metricsUnderstanding and experience of Paid Media including PPC, Display and AffiliatesUnderstanding of Integrated Marketing Campaigns & initiatives across online and offline channels.Knowledge of best practice for social media, content and paid mediaIdeally you will have up to date understanding of UK Financial Services including the impact of FS regulation and promotionsExperienceA proven track record in a similar roleExperience of actively updating skills and knowledge in digital Marketing to support with attainment of work related and personal career objectivesProactively looking to achieve best practice in digital marketingExperience of planning own and others workloads (could be direct reports, virtual teams, project work) to support the achievement of departmental objectivesExperience of successfully ident
ifying and implementing process and business-related improvements, through knowledge of procedures
