Student Recruitment Coordinator (SRC)
SRH International College (SRHIC) is the latest addition to our fast-growing portfolio across Europe and in partnership with SRH University across Germany. As Student Recruitment Coordinator (SRC), you will support the DMA on marketing activities to drive international student recruitment in line with the target set each year. You will work closely with the university partner to develop global marketing and recruitment initiatives for their region/s, with a focus on developing and conveying the institutional value propositions to market. As part of the wider Navitas Europe team, you will be required to collaborate with colleagues across the division and the Navitas overseas Source Country Office (SCO) network to meet sales targets and increase conversion rates.
As part of the college's marketing and admissions team, you will be responsible for managing and nurturing the applicant pipeline and take primary responsibility for delivering outstanding customer service through outbound lead generating and application nurturing to drive conversions into enrolments. You will plan, organise, and run marketing activities and events, along with the communications and messaging to prospective students to drive lead generation. Tracking and evaluating all recruitment activity, producing accurate weekly reporting from lead through to acceptance is crucial. As Student Recruitment Coordinator you will need to demonstrate enthusiasm and creativity in seeking new opportunities to increase student numbers.
Position: Full time, Permanent
Location: SRH Campus, Heidelberg
Key responsibilities:
Social Media Management and Content Creation:
* Manage social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.).
* Create engaging content that resonates with our target audience.
* Optimize digital and offline campaigns while maintaining agreed-upon ROI levels.
* Collaborate with influencers to promote the college and its programmes.
* Work closely with the Director of Marketing and Admissions (DMA) to articulate the college's value proposition, considering market nuances.
* Collaborate with the marketing team and DMA to plan and execute digital lead generation events.
* Foster relationships with University and other stakeholders.
Student Recruitment, conversion and support :
* Organize or participate in recruitment events (both online and in person) on behalf of SRHIC and SRH University.
* Support agent relationships, ensuring high-quality applications and conversions.
* Assist with visa-related inquiries and provide information to students and agents.
* Facilitate pre-departure processes.
Agent Training and Conversion Optimization:
* Train agents on Navitas (pathways) value propositions and ongoing conversion campaigns.
* Review offers and maximize conversion rates.
Market Insight and Reporting:
* Provide market insights and accurate sales forecasts through regular, detailed reports.
* Consider regulatory changes and product trends.
* Work closely with the Director of Marketing and Admissions to develop student number plans, forecasts, and budgets.
The person we seek will ideally have the following:
* Bachelor's degree
* Proven international student recruitment and marketing expertise for Germany
* Ability to create and articulate value propositions in a clear and compelling way across a wide range of international audiences
* Experience of reflecting, a
