The thing that makes your position so important in Equator is that you are responsible for optimising the digital experience for prospective and existing customers, using data-led strategy to drive conversion uplift on our clients’ digital journeys.Main ResponsibilitiesAnalyse the data in depth but critically, extract the meaning and learnings from the data toultimately support decision-making, UX optimisation and strategy – thus delivering value to our clientsHelp toplan,developand executea CRO strategy forour Insights clients,toreduce customer friction and improve funnel conversion rates, revenue and other KPIs and metrics for businesses, using data from various digital analytics toolsUse your analysis skills to discover issues and opportunities for digital user experience improvements including statistical testing (A/B and MVT)Align proposed testing initiatives with clear KPI’s that align with overall business goals andobjectivesBe responsible foranalysing large datasets using platforms like Google Analytics (GA4), Adobe Analytics and OptimizelyDevelop and continually add to a detailed and considered roadmap of testing initiatives, fuelled by detailed quantitative and qualitative analysisExecute the end-to-end process to implement saidroadmap of testing initiatives(test mock-up, test configuration, quality assurance, test activation, test analysis)Ensureeach testing initiative is delivered ontime,andprovidedetailed performance reports on the back of eachWork collaboratively within the wider business (alongside Strategy, Design and Development) to develop,launchand measure new tests based on reporting analysisComfortable managing multiple priorities within tighttimeframesWork flexibility and adapt recommendations to suit client budgetsBecommitted to making a positive impact for our clientsThe Ideal CandidateA data-driven and commercial mindset with strong knowledge of CRO principles to deliver user outcomesAbility to extract, analyse and interpret datafromvariousanalyticsplatforms(GA4, Adobe Analyticsasessential requirements)Expertiseinidentifyingareas for improvement from both detailed analytics andpreviousexperience in UXProven experience in systematically optimising user experience - creating, prioritising and evolving CRO roadmapsSolid understanding of web tracking,demonstratedexpertiseinA/B and MV testingA good understanding of general UX & UI best practices, as well as (ideally)psychology and persuasion principlesDemonstrated copywriting skills (within the context of proposed experiments)Hands-on experiencewithtesting andpersonalisation tools(Optimizelyessential), covering the full end-to-end process from test configuration, quality assurance, activation to analysis.Understanding of technical elementsincludingHTML,CSSandJavaScript(NB: Not necessarily carrying outhands-on coding & development but a competent understanding within the context of proposing and troubleshooting experiments)Basic experience with design tools (such as Figma) used in the creation of experiment wireframesBroad understanding of digital and marketing influences (e.g. SEO, PPC,Affiliates, DM) and their impact on web performanceExcellent planning, task management and time management skills
