Job Description: Marketing Director
Department: Marketing
Direct Reporting Line: Chief Product and Brand Officer.
Number of Personnel Managed: 21
Location: Huddersfield
About Us
Focus Brands is a market leader in design, sourcing, distribution, and brand management of high profile lifestyle and sports brands. We expertly navigate ever changing global trends to develop and deliver product ranges to meet our target consumers needs and desires. This consumer centric approach allows us to build strong, distinctive brand identities that resonate across UK and international markets. Our portfolio includes iconic brands such as Ellesse, embodying our commitment to style and performance.
At Focus Brands, we pride ourselves on our people first culture. We believe that our success is driven by the creativity, passion, and collaborative spirit of our team. Our values of open communication, cross functional collaboration, and entrepreneurial thinking are at the heart of everything we do.
The Opportunity
A visionary Marketing Director will join our dynamic global team to play a pivotal role in shaping the future of our brands, including Ellesse. This global position requires an entrepreneurial mindset and the ability to think and act strategically across diverse international markets.
Reporting directly to the Chief Product and Brand Officer, you'll lead our passionate and collaborative teams in creating and executing best in class marketing campaigns and activations as well as developing compelling tools to enhance the sell in process, both driving the business towards delivering it's commercial targets.
Purpose and Overall Relevance for the Organisation
You will be responsible for strategically planning, developing, and executing marketing campaigns and activity across all consumer touch points to deliver sustainable and profitable market share growth for Focus Brands portfolio of brands. In addition, the role is responsible for building strong relationships internally with the wider stakeholders, Chief Executive Officer, Commercial Officer, Chief Finance Officer, Commercial Directors and building excellent relationships with the external stakeholders within Focus Brands portfolio of brands and future brands, so together you can achieve winning results globally.
Key Responsibilities
Strategy and Priorities
* Develop Strategic Marketing Plans aligned with Brand Priorities and Strategic Commercial Plans that will deliver both brand and business KPIs for D2C (ecom), wholesale accounts, export partners and distributors.
* Lead and develop teams within your department to collaboratively execute the SMPs across all consumer touch points for key distribution channels: D2C (ecom), Wholesale Accounts, export partners to distributors.
* Develop GTM sell in plans (from showrooms to sales sell in tools) to enhance the sell in process with rich and meaningful tools that drive a return on investment. From Brand calendars to seasonal priorities this is pivotal within the GTM process.
* Empower the Creative Team to translate the brand direction from the Design and Product Teams for the brands within Focus Brands portfolio, into compelling and impactful photography for all consumer points.
* Ensure flawless executions of all Brand and Marketing campaigns and activations, ensuring each campaign and/or project is effectively planned, delivered and evaluated against targets.
* Plan, deploy and track marketing bud
