Content Strategist
Location: Hybrid, Berkshire area
Contract Type: Full Time, Monday to Friday, 9:00am - 5:30pm
About Us:
Prospect Estate Agency is seeking a creative Content Strategist to join our internal Marketing team. This role is central to shaping and optimising content across every touchpoint of the customer journey, with a particular focus on defining the Prospect brand tone of voice. The ideal candidate will be a strategic thinker, strong experience in content creation, and hands-on expertise in devising and implementing social media strategies.
Prospect Estate Agency is a forward-thinking, privately-owned business with a rich heritage and deep local knowledge. We pride ourselves on being an approachable, professional agency that prioritises people and genuinely cares about our clients' needs. Working with Prospect is like joining a family, most of our team have been with the company for 10 or more years, we have a very close-knit culture and we invest heavily in the happiness and wellbeing of our staff. We are dedicated to supporting our community, simplifying the customer experience, and delivering exceptional results with honesty and integrity.
As our Content Strategist, you will play a pivotal role in developing engaging, cohesive, and consistent messaging that resonates with our target audience. You'll collaborate closely with other marketing professionals to bring a personable, authentic voice to our brand, positioning Prospect Estate Agency as the preferred choice in the local property market.
Key Responsibilities:
* Content Strategy Development
* Design and implement a comprehensive content strategy that aligns with the Prospect brand vision and values, focusing on delivering value at every stage of the customer journey.
* Conduct research and analysis to identify content needs, preferences, and gaps across different customer segments.
* Utilise insights from customer feedback, analytics, and industry trends to continuously refine and improve the content strategy.
* Define the Prospect tone of voice guidelines, ensuring consistency across all communication channels.
* Customer Journey Optimisation
* Map and optimise content across customer journeys, identifying opportunities to enhance the customer experience and drive engagement at each stage.
* Work closely with the marketing, sales, and customer support teams to ensure content supports customer needs and aligns with business goals.
* Social Media Strategy and Management
* Develop and execute a social media strategy that builds brand awareness, engages our target audience, and strengthens the Prospect community.
* Create, schedule, and manage content across key social media platforms, maintaining a consistent brand presence and engaging with followers.
* Monitor social media trends, performance metrics, and competitor activity, adjusting strategies as needed to optimise engagement and growth.
* Content Creation and Curation
* Produce high-quality, compelling content (copy / video) for various channels, including social media posts, online display ads, advice articles, website journeys, email journeys, and promotional materials.
* Collaborate with web developers, sales, designers, videographers and external partners to create visually engaging, on-brand content that reinforces the Prospect tone of voice.
* Performance Analysis and Reporting
* Regularly report on content and social media performance to th
