This role delivers relevant and personalised communications to prospects and customers at every point of their DFS journey, across a number of direct to customer channels including email, SMS and direct mail. Working closely with other internal departments and external partners to develop plans and build best in class communications, applying a strong test and learn mindset and an understanding of customer data to identify new opportunities to improve customer experience.
Location - Group Support Centre, Doncaster/Hybrid (2 office days per week.)
Salary - Up to £35,000 experience depending + Bonus + Benefits
About DFSIt takes a whole lot of passion to be at the centre of what makes a house feel like home — and that’s just what we do at DFS. We’re the leading sofa retail specialist in the UK, helping people find a comfy seat on great quality sofas since 1969.
We're a market leader in the UK because of one thing: our people. Our people made us who we are and will drive us into our ambitious future, together. We offer incredible opportunities to get stuck into fun and meaningful work as well as learn new skills — so you can really ‘find your thing’.
Are you ready to make yourself at DFS?
DFS Group is proud to be an equal opportunities employer; celebrating diversity and committed to a culture of inclusion and belonging. We extend a warm welcome to everyone, embracing a variety of voices and perspectives. As we continue to work on building a workplace that is representative of the customers we serve and the communities we live and work in, we strongly encourage applications from members of minority and under-represented groups. Across the Group, we want to create an environment where everyone feels at home.
What you'll be doing
Deliver best in class communications that are timely and personalised/relevant, and drive a constant test and learn approach to programmes
Understand how to apply best in class customer segmentation and behavioural triggers to maximise comms effectiveness
Build end to end journeys, including email, SMS and direct mail, but also website content and other channel inputs
Deliver regular reporting and insights linked to CRM programmes and identify new opportunities
Design and deliver a test and learn roadmap across channels and customer segments
Build and maintain key relationships with internal and external teams, including wider marketing team, platform owners and external partners.
The role is for you if...
Candidates should have some experience (1-3 years) in building and delivering CRM and customer communications across a range of channels, including email, SMS and direct mail
Candidates should be a champion for excellence in managing customer data responsibly
Candidates should be experienced in working with ESPs/ CDPs (Bloomreach experience would be a bonus)
Experience of working in a fast paced environment, and with a test and learn mindset
Track record of working with multiple stakeholders, internal and external to the organisation.
Excellent accuracy and attention to detail, and comfortable with handling data and reporting
Photoshop/artworking/copywriting experience would be an advantage but not essential
DFS Benefits
Excellent salary + benefits package
Progression and Development opportunities to grow your skills
A huge 30% colleague discount, plus 15% friends & family discount across our Group (DFS, Sofology, Dwell)
Generous holiday allowance
Access to a range of high street & online discounts from: Sainsbury’s, ASOS, Currys PC World, IKEA, John Lewis and more.
Discounted Gym and Cinema memberships to help you unwind
Group Pension Scheme
Life Assurance & Company Sick Pay
Full comprehensive training
Paid days to volunteer each year
Any offer is subject to references & DBS Checks
