Associate Product Manager (HYBRID)
Are you currently working in marketing?
Looking for a new marketing opportunity with a difference?
Would like to be more involved in launching new product designs?
PERSON SPECIFICATION:
The Role of an Associate Product Manager
* Assist the Product Manager in the development and execution of product strategies throughout the product life cycle.
* Support product development by ensuring new products deliver the features and performance our customers want.
* Assist marketing department by defining the key messaging and USPs for our customers.
* Provide support for product launches and updates including developing price lists, part codes, user guides and supporting the marketing team with messaging.
* Provide marketing research to shape our Product Management strategy.
Duties & Responsibilities
* Draft Product Requirement documents to prioritise product features and capabilities including key differentiators and USPs that align with our overall strategy.
* Help create product positioning, value propositions and sales arguments for target markets.
* Continually enhance product features and performance based on customer feedback.
* Market the product by creating the correct message for new product launches.
* Work with marketing team to create the correct positioning in the market place
* Support the sales team with training, education and expert advice on our products.
* Provide product documentation for new and updated products including pricing, part-codes, comparison documents, and key USPs and messaging.
* Assist in the roll out of new products internally to the sales and marketing teams.
* Provide market research to understand market trends, dynamics and opportunities for product improvement and differentiation.
* Provide competitive analysis to shape our product development strategy, pricing, inform our sales and marketing teams and to provide valuable insights.
* Attend sales and marketing exhibitions as well as customer visits alongside management team to gather market intelligence.
Essential Skills
* A degree (or equivalent) in marketing.
* A good understanding of marketing soft ware
* Ability to understand technical products quickly with good analytical skills.
* Strong communication skills to portray product information to colleagues or customers.
* Marketing creativity and the ability to discuss ideas with management and colleagues.
* Excellent judgement, problem solving and critical thinking.
* Highly organised and methodical.
* A commitment to self-development and professional development.
* Full driving licence
* Willingness to travel both nationally and internationally when required.
Reporting to
This role is reporting to the Product Manager.
Working Hours
This is a Full-Time position working 08.30 - 17:00 Monday-Thursday, 8.30-2.30 Friday as standard.
Location
This is a HYBRID role offering the opportunity to work Monday - Wednesday from our office in Ashington and Thursday - Friday remotely.
Renumeration and Rewards
Attractive salary, pension & bonus.
Good opportunities for career development.
Additionally, a range of additional company-wide benefits including employee social club and healthcare.
The Company
Founded in 2005, Raytec are world leaders in LED lighting for safety and security. We have over half a million products actively in service and employ over 80 staff. We have two offices located
