Marketing Optimisation Lead
Salary £70,000 to £80,000 depending on experience.
Fixed Term Contract, 6 to 12 months
Hybrid / Home and London, Kings Cross
Our Marketing Optimisation Lead has been newly created to work with all our Marketing Teams in Saga. It’s truly a unique chance to work with some of the best award-winning marketing teams in industry. Here you will be analysing all the marketing touch points as one brand across all our business units. You will need to have credible knowledge of B2C marketing channels and fully understand consumer behaviour. This is a role that is not executing marketing campaigns, as you will be fully focussed on the strategy and supporting analysis of how all our marketing campaigns are reaching our customers and how they affect engagement and retention.
You will report to our Director of Data Strategy in the central group function of Saga, while working closely with all our business units and product marketing teams to represent the valued customer mindset, how we engage with our customers to deliver optimal product and group outcomes.
As a strategic partner to the business units and brand, you will ensure that our marketing teams have the data/tools and methodologies to prevent siloed decision-making and foster a collaborative and action-driven environment to optimise product sales across Cruise, Travel, Insurance, Saga Money and the magazine. We see the Marketing Optimisation Lead as a critical hire to help and support all our marketing teams, elevate brand visibility, grow sales and ultimately always consider the customer experience of all our marketing campaigns that touch existing and future customers.
We work in a hybrid way at Saga both at home and in the office. When you do come into the office, it’ll be with a real purpose in mind – to meet with your team, to work together, and of course to socialise and celebrate too!
Package DescriptionEveryday our colleagues deliver exceptional experiences to our customers. We believe exceptional work deserves even more exceptional rewards, that's why we have put together an amazing benefits package for all colleagues.
BENEFITS AVAILABLE TO ALL COLLEAGUES:
25 days holiday + bank holidays
Option to purchase additional leave up to 5 extra days
Pension scheme matched up to 10%
Company performance related annual bonus - Up to 5%
Life assurance policy on joining us
Wellbeing programme
Colleague discounts including family discounts on cruises and holidays
Range of reductions and offers from leading retailers, travel groups and entertainment companies
Enhanced maternity and paternity leave
Grandparents leave
Income protection
Access to Saga Academy, our bespoke learning platform
Main ResponsibilitiesThe new Marketing Optimisation Lead is responsible for balancing the customer experience across the business units, raising our brand awareness and help our business/product units hit their revenue targets whilst respecting our customers inbox. Part of your responsibility in achieving this balance will be to create and enforce guardrails to prevent overmarketing and resolve contention between competing campaigns.
You will be responsible for the following;
Effective business partnering with product marketing teams to analyse and refine campaign strategies, ensuring alignment with customer needs and preferences.
Work with analytics and data science to define the analysis needed to support the strategy and measure the outcomes and provide data-driven insights to influence marketing teams’ decisions and improve overall campaign performance and minimising redundancy in customer communications.
Define a shared and agreed framework to preserve our marketing consented base and customer engagement.
Establish centralised data oversight for monitoring and managing customer engagement.
Identify opportunities to reduce customer fatigue caused by overlapping or excessive campaign communications.
Develop and recommend best practices for campaign timing, frequency, and coordination, fostering a more cohesive customer experience.
Act as a champion for customer-first marketing while supporting the teams in achieving their revenue targets.
Monitor and communicate the impact of optimisation initiatives, highlighting improvements in customer satisfaction and marketing outcomes.
The Ideal CandidateYou will need to demonstrate the following skills and experience;
Proven experience in marketing campaign optimization (multi-constraint optimisation techniques would be great), cross-functional collaboration or consulting roles.
Experience in optimising campaigns across multiple teams or product lines.
Strong understanding of marketing principles, including segmentation, lifecycle marketing, best next action and campaign measurement.
Analytical skills with a focus on using data to inform decisions and drive change.
Strong communicator and influencer. Can share or understand information and ideas successfully.
Data Analysis and Analytics: demonstrable proficiency in data analysis and an understanding of segmentation and modelling (multi-constraint/objective optimisation methodologies.)
Project Management: Knowledge of project management practices and methodologies, including Agile and Scrum.
Tech Savvy: Familiarity with the latest trends and their application in marketing settings. Familiarity with email marketing tools, marketing automation platforms, and campaign analytics.
A good understanding of GDPR and customer consent.
Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day,
Our People Make Us Special
About The CompanyOver the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. These include cruises and holidays, insurance, personal finance and the Saga Magazine.
We aim to be the largest and most-trusted brand for older people in the UK. Our focus on delivering exceptional experiences empowers our colleagues to create moments that are simple, personal and special for our customers and for each other. Our values underpin our approach and help guide us to deliver our purpose.
At Saga we’re committed to making sure that colleagues can be their best, be themselves and make a difference – more than anywhere else. We do this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and, be treated with dignity and respect in an environment that is free from discrimination and harassment.
We actively celebrate our differences and strive to create a culture of belonging that unites different backgrounds, beliefs, abilities and experiences, in an environment where everyone feels valued and able to work together. We know of the enormous benefits of having diverse teams working together and we aim to foster an inclusive culture to enable this.
At Saga, we have a number of Colleague Networks that are a key pillar of our Inclusion Strategy. The Networks create the space for colleagues to connect and share their experiences, providing feedback on ways that we can continue to create an inclusive working environment for all.
Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, colleagues or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.
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