Are you passionate about shaping brand partnerships and driving innovation in retail? We’re looking for a talented and experienced Brand Manager to take the lead in managing and developing our brand portfolio. In this exciting role, you'll collaborate with cross-functional teams to ensure our house and licensed brands resonate with customers, aligning seamlessly with our buying strategy.About DFSMake yourself at home with DFS Group!Did you know a DFS sofa is in one-third of Britain’s homes? Since 1969, we’ve been creating, marketing, and selling sofas that reflect people’s unique styles and tastes. We’ve always led the market, bringing comfort and great design to communities both online and in person.We’re the UK’s leading sofa retail specialist, but here’s the secret to our success - it’s our people. They’re at the heart of what we do, and together, they’re crafting us towards our ambitious future. What you'll be doingBrand Portfolio Management: Work closely with the Head of Upholstery & Brands to define a clear brand portfolio strategy. Oversee the day-to-day management of our house and third-party brands, including conducting six-month strategic reviews with licensed partners.Creative Direction: Lead the creative vision for all brand activities, briefing brand guideline content to Marketing and product design briefs to the Commercial team. Manage approvals for all third-party and house brand ranges and communications.Marketing Collaboration: Develop and manage annual marketing plans for all third-party and house brands. Act as the primary contact for DFS Marketing, ensuring joint sign-off and approvals for all customer-facing communications.Retail Engagement: Manage in-store display briefs and photography mood boards for our brands, collaborating with Marketing and the DFS Visual Merchandising team. Oversee the process from initial inspiration to final sign-off, including sourcing accessories and props.Partnership Relations: Foster strong relationships with brand partners, ensuring alignment on strategy, marketing, and communications.Royalty Management: Take ownership of the quarterly brand royalty payment process, ensuring accuracy and timely execution.The role is for you if...Creative and Commercial Acumen: A strong ability to blend innovative thinking with practical execution to deliver impactful brand strategies.Project Management Expertise: Proven experience in managing multiple projects simultaneously, ensuring deadlines are met without compromising quality.Stakeholder Management: Exceptional interpersonal and relationship-building skills to effectively engage with internal teams and external brand partners.Brand Management Knowledge: Demonstrable experience in managing and developing brand portfolios, preferably in a retail or consumer-focused environment.Attention to Detail: A meticulous approach to ensuring brand guidelines, marketing materials, and in-store displays are delivered to the highest standards.Strategic Thinking: A proactive mindset with the ability to anticipate challenges and identify opportunities for brand growth.Communication Skills: Excellent written and verbal communication skills, with the confidence to present ideas and influence stakeholders.Collaboration and Teamwork: A natural collaborator who thrives in cross-functional environments and enjoys working with diverse teams.DFS BenefitsGrowth and Training: Learn new skills and develop your career with us.Leave: Enjoy a great holiday allowance, with the option to buy 5 extra days. Take advantage of our enhanced leave for Maternity, Paternity, Shared Parental, and Adoption, plus a paid volunteering day each year.Discounts: Get 30% off DFS and Sofology products for yourself, plus discounts for friends and family - and savings at big brands like Sainsbury’s, ASOS, and IKEA.Wellbeing Perks: Access healthcare services, an Employee Assistance Programme, and discounted gym memberships.Pension and Savings: Join our Group Pension and Sharesave schemes.Life Assurance & Sick Pay: Peace of mind with Life Assurance and Company Sick Pay.
