As our in-house copywriter, a genuine love for the written word is a must. You’ll be a talented wordsmith and will be as comfortable creating snappy headlines and compelling content as you are writing technical product specifications or manuals.
Come and join the team at our head office in Swindon, where we offer hybrid working, with two days in the office (Tuesdays and Thursdays) and three days working from home.
Crafting new copy in Oak Furnitureland’s distinct voice that supports product launches accounts for the majority of your role. You will also be involved in improving and maintaining a wide variety of multi-channel content that helps reinforce our brand, and cement our position as one of the leading retailers in the UK.
The copywriter is the guardian of the Oak Furnitureland brand. Your content will inspire, educate, inform and showcase our wide variety of quality furniture to consumers in a way that’s accurate and engaging so an understanding of consumers and creating compelling, factual, authentic content that truly resonates, will be key.
You’ll sit in the PR and Communications team, but will work closely with almost all areas of the business (Product, eCommerce, design, social media, and retail to name but a few) so you’ll need to be able to work collaboratively - we’re all one team, united in going above and beyond to showcase the very best of the Oak Furnitureland brand.
Core Responsibilities:
Brand guardian - we know who we are and what direction we’re going, it’s your responsibility to craft our tone of voice and take our customers on the journey with us
Craft technical copy to support new product launches and bring the products to life on our website with your accurate descriptions. You will need to work closely with the product team to fact-find and ensure you have a clear understanding of the product and the specific details that relate to it
Responsible for all copy hosted on the Oak Furnitureland website
Able to create a wide variety of content types and styles, short and long-form copy, including for web and email
Provide editing and proofreading support for the business alongside team members
Support the wider content strategy, alongside the wider marketing team, by providing engaging copy for the website and email marketing channels
Work with PR, social, eCommerce, design and product team functional specialists as required to ensure delivery of key messages as required by the business
Help to manage the creation and distribution of key internal comms messages on behalf of the marketing function of OFL to the wider business
Collaborate with the comms team to generate engaging content ideas and campaign suggestions to be implemented across marketing channels
Help identify key opportunities to enhance the customer purchase journey through compelling storytelling
Skills and Experience:
A high standard of English grammar, punctuation, and spelling
Solid understanding of all aspects of content creation; from planning and research, to writing, editing, publishing, and regularly reviewing
Collaboration within the marketing, ecommerce and product departments is vital as we’re all working to achieve the same goal so it’s essential that you’re a team player
You work proactively, both independently and within a team to deliver our objectives
You’ll have experience of working in a similar role previously (client or agency side)
Understanding of the overall marketing mix and the role copy has to play within it across multiple channels
A good understanding of brand tone of voice
Having a commercial mindset and understanding the nuances of copywriting for retail would be beneficial
Good understanding of the market, and user behaviour in the ecommerce landscape
Understanding of SEO principles would be useful
Good planning and organisation skills is critical
Experience of working with Google and Microsoft platforms
Excellent written and verbal communication skills
Benefits:
Employee discount: amazing discounts available on all Oak Furnitureland products after successful completion of probation
Life assurance: free cover of a minimum of two times your annual salary up to the age of 65
25 days holiday per year plus bank holidays
Birthday: an additional day off for you to celebrate your birthday
Hybrid working
Pension: 4% employee contribution matched by the company
Employee Assistance Programme: gives all employees access to both telephone and face-to-face counselling services
My Rewards Programme: offers discounts on everything from restaurants and supermarkets, to entertainment and holidays
Free on-site parking
