CRM Executive Salary £28,000 - £30,000 dependent on experiencePermanentHybrid – London & Kent Here at Saga, we are seeking a CRM Executive to support CRM Strategy for our Insurance business unit. Working closely with the CRM Data Planner you will help drive data led decision making, suggesting ideas and improvements to our marketing strategies to inform the Marketing creative teams. As an experienced CRM tool user, you will build and execute multi-channel integrated campaigns, using a combination of SMS, DM, Outbound and Email deliveries, utilising dynamic content and automation where possible to deliver exceptional messages to our customers. You will work closely with digital teams to ensure we have an integrated, multi-channel approach to our campaigns, sending the right message, to the right customer, at the right time and in the right channel. You will have access to a suite of Adobe tools – Adobe Campaign, Target and Analytics, that you will be able to use to your best advantage to deliver inspiring and relevant content. Collaboration with multiple teams, including Data Science, Marketing Creative and Email developers will be essential, and you will proactively push ideas forwards and own campaigns across customer touchpoints from inception to delivery. This role is multi-faceted and fast-paced where you will work on multiple initiatives at once. There will be elements of data management, working alongside our Group Data team to ensure any data inaccuracies are identified and fixed as soon as possible. You will also work on key projects where you will provide your knowledge and expertise to drive business change. Working alongside the CRM Data Planner, you will guarantee that activity is fully trackable; reviewing and analysing weekly campaign performance to proactively evolve campaigns based on testing strategies, performance indicators and audience insight to ensure we're getting the most out of our databases at every opportunity. Our CRM team meet monthly, alternating between our London and Folkestone offices.Package DescriptionEveryday our colleagues deliver exceptional experiences to our customers. We believe exceptional work deserves even more exceptional rewards, that's why we have put together an amazing benefits package for all colleagues.BENEFITS AVAILABLE TO ALL COLLEAGUES:Our working week is 35 hours per week, these can be worked flexibly to suit your working style25 days holiday + bank holidaysOption to purchase additional leave up to 5 extra daysPension scheme matched up to 10%Life assurance policy on joining usWellbeing programmeColleague discounts including family discounts on cruises and holidaysRange of reductions and offers from leading retailers, travel groups and entertainment companiesEnhanced maternity and paternity leaveGrandparents leaveCompany performance related annual bonus - Up to 5%Income protectionAccess to Saga Academy, our bespoke learning platformMain ResponsibilitiesAs our CRM Executive, you will be responsible for using data and insight to initiate and progress advanced CRM journeys.Other accountabilities will include:Help to shape the CRM action plan and work with the team to plan and execute campaigns that deliver performance improvements. Fully utilise the tools and data available to design and deliver omni-channel campaigns covering all areas of communications- new customer acquisition, engagement, loyalty, advocacy and win-back, creating multi-channel executions, whilst delivering exceptional experiences to our customers. Analysis, segmentation and targeting of customers within internal database Planning, creating and executing multi-channel, automated campaigns, including email, postal, SMS and outbound. Covering all CRM aspects of the campaign, from data brief to post campaign reporting where required Execution of multi-campaign testing programmes within campaign builds Ensuring activity is trackable for all required metrics within CRM remit and proactively suggest areas of improvement using a test and learn framework. Working closely with the Group Data team to ensure any requests for data or data issues are provided/resolved in a timely manner Promote excellence and best practice in CRM and the use of Adobe, driving a CRM culture across the business Collaborate with wider business teams to deliver cross division projects Responsible for demonstrating an understanding of regulatory risk across Marketing and customer touchpoints including working knowledge of the latest FCA guidance The Ideal CandidateAs our new CRM executive, you will have CRM experience incorporating integrated campaign delivery across multiple touchpoints, customer journey development, automation, multi-channel workflows and dynamic content delivery.Whilst experience in Insurance or financial services would be desirable, we are open to CRM candidates across all industries.Other skills and experience required include:Evidence of full ownership of CRM campaigns from inception through to analysisKnowledge of Adobe suite of tools preferableKnowledge of data integration and a passion for digital solutionsExcellent personal communication and presentation skills and able to come across as a professional, credible, respected representative of SagaStrong levels of multi-tasking, prioritisation, and solution-orientated approachesSuperior professionalism with internal and external teamsWell organised and detail oriented About The CompanyOver the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. We’re one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and our Saga Magazine.We aim to be the most-trusted brand for older people in the UK. Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other. Our values underpin our approach and help guide us to deliver our purpose.We’re committed to making sure that colleagues can be their best, be themselves and make a difference – more than anywhere else. We do this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity and respect in an environment that is free from discrimination and harassment.Thanks to our people, Saga has been ranked 6th in the UK’s Best Employers 2025 by the Financial Times and Statista. This recognition, based on the voices of 20,000 employees across the UK, is a testament to the great culture we’ve built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work.We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams we have in place. We’re also a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible.Your application will have fair consideration, and you’ll receive personal communication throughout your applicant journey when you apply to join Saga.For more information on our DEI policies, colleague stories and other opportunities across the business, please visit Jobs and careers with SagaSaga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.#LI-VL1
